Gloucestershire Tennis

Participation: Targeted activity to drive increased participation in tennis among women and girls, with a focus on key age groups
Workforce: Provide the support and opportunities needed for more women to join the tennis workforce, and supporting the whole workforce to better understand and cater for female needs
Visibility: Inspiring women and girls through increased and better female representation, driving greater visibility of women’s tennis reflective of its status as a leading women’s sport

She Rallies - rallying together to make tennis a truly gender balanced sport

On court and off court, tennis has set the agenda for women’s sport and women and girls in sport for well over 100 years, creating a legacy whereby tennis is now often regarded as the most gender equal sport at both grassroots and elite level, and the benchmark many other sports are aiming for.

We believe that sport can be one of the most powerful platforms for promoting gender equality and empowering women and girls. However, in an era when we’re now seeing women’s sport in general increasingly getting a greater, but not yet fair, share of the headlines and coverage, more progress is still needed, including in tennis.

A new push for the 21st century

That’s why we have set out our ‘She Rallies’ ambition for tennis to lead the way towards becoming a truly gender balanced sport, with a new push to build on tennis’ pioneering legacy for women and girls in sport.

The launch of the She Rallies ambition marks a major step forward in delivering against the commitments we set out in our Inclusion Strategy for tennis in Britain and is fundamental to our plans to open tennis up to many more people.